As CTO I scaled HiiDef from a bootstrapped startup into a thriving company.
During my time with HiiDef, Flavors.me grew from zero to 500,000 active users, with 142% growth in 2011. Goodsie.com launched in April of 2011 and hosted thousands of storefronts a year later. It sustained a 20% month over month growth in paid subscribers, and was one of Business Insider's top startups of 2011.
While always an active code contributor, much of my time was spent working small groups through challenges, identifying bottlenecks, and setting milestones. Projects included growth drivers like internal funnel tracking, A/B testing frameworks, and social analytics tools.
I designed core technologies, managed day-to-day development, led company meetings, and established a unique hiring process for remote workers that brings candidates to real world problems. I introduced systems redundancy, emphasized unit tests and static analysis, accelerated deployments, and released technologies into the public domain.
In late 2010 I led a complete rebuild of the Goodsie codebase. Nearly all components of the site were redesigned. The new version launched in April 2011 as an unmatched e-commerce experience, built in a matter of months.
A year later I helped build a second version of Flavors.me, redefining the crowded space. I was responsible for the core technology behind innovative new features like real time stream processing, extracting non-linear updates from dozens of third-party services. I also developed tools to build a composite social graph spanning these same services, uniting users of disparate services on the Flavors.me platform.